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Foam City ad launches today - PC Retail

Foam City ad launches today

New Sony advert aiming to get customers foaming at the mouth over imaging range
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Sony's latest advertising campaign is set to launch today, with the TV spot 'Foam City' set to promote its imaging range.

The advert, which was first reported by PC Retail back in March, sees Miami covered in foam, with people running around taking pictures and video with Sony's range of cameras and video cameras.

It's the first time its Cybershot, Handycam and Alpha ranges have been brought together under one advert.

Speaking at the advert's launch, Sony UK's general manager for central marketing Mikah Martin-Cruz said: We wanted this to be a magical event where people would be able to have a truly unique photographic experience, where they could actually take images like no other.

"A place where we could show just how our products are designed to capture real life moments as they happen, in perfect detail.

"With Foam City, we have created somewhere you just can’t put your camera down, even for a moment, as something totally unexpected and wonderful happens every second," he added.

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