The first two Argos digital stores have opened in Sainsbury’s supermarkets in North Cheam in Surrey and Nantwich in Cheshire.
Earlier this year the pair announced ten of the tablet-focused Argos concessions would be opening in the supermarkets this summer.
The smaller new format Argos digital stores focus on the most popular products, with 20,000 items available for pick up within a few hours at the store (customers must order by 1pm for collection the same day - from 4pm).
The new stores will be around 1,000 sq ft with other stores opening over the summer, ranging in size up to 5,000 square feet. The locations are Nantwich, North Cheam, West Hove, Crayford, Calcot, Bognor Regis, Durham, Rustington, Drumchapel and Keighley.
The new stores allow customers to browse on digital catalogues using tablets. Argos has been revamping its business over the past two years away from its traditional catalogue business model to a digital-led one.
Around half of Argos’ total sales now start online, but 90 per cent of customers will visit one of 755 stores to pick up their goods.
Sainsbury’s Retail & Operations Director Roger Burnley said: “This partnership with Argos is one of a series of steps we are taking to ensure we continue to offer our customers a wide range of products at great value and to make their shopping more convenient. We are looking forward to working with Argos to ensure the best availability and shopping experience for our customers.”
Argos' Director of Retail and Customer Operations Steve Carson added: “Working with Sainsbury’s will help us to bring the convenience of the Argos offer to more customers. This is the first time we have had stores in these specific locations. I’m delighted to bring our very latest digital stores to customers inside their local Sainsbury’s."