With preparations for this year's Channel Expo in full swing, we sat down with Mark Burton channel publisher at organiser Incisive Media to discuss just was impact the current financial situation is likely to have on the UK's largest technology trade show.
With the economy as it is, many retailers may be looking to reign in costs and might skip shows this year – how would you argue trade shows in general can in fact help them at this time?
Retailers and resellers are coming under increased pressure from customers to show them business efficiency and a high return on investment.
Attending a trade show gives the retailer a fantastic opportunity to increase margin potential through meeting and learning from the key decision makers in the industry, seeing and understanding the latest products and services and catching up with peers. Ultimately, by seeing the whole market in one single place, you can ensure you have the correct business strategy.