Distributor Exertis’ strengthened partnership with Ricoh will see it assume responsibility for global delivery of the vendor’s AV and print solutions.
This means customers can access enterprise solutions as well as a range of print and projector solutions.
Under the terms of the agreement, Exertis will extend its portfolio with the SP 4510DN printer, the SP 4510SF MFP, the SP C252SF wireless MFP, the SG 3110SFNw GelJet MFP and the PJ WX4240N ultra-short throw projector.
Jamie Brothwell, print business GM at Exertis, said: “Having worked with Ricoh in the retail sector for the past 12 months, it was a natural progression to expand our offering with the B2B product range.
“We were blown away by the breadth of Ricoh’s IT services and complementary products, in addition to their ever growing printer range, and after being highly impressed by the drive and ambition of the brand, we felt it a great fit.”
Ricoh has said it selected Exertis based on the strength of its global resources and track record working with well respected brands.
Steven Hastings, IT distribution channel director at Ricoh, commented: “Exertis is one of the fastest growing technology distribution companies in Europe, making for an ideal business partnership.
“Our existing relationship with Exertis has enabled us to reach new audiences and further strengthen our business in retail, SME/SMB and the public sector and so we look forward to this natural evolution of our relationship.”