Distributor Exertis is the exclusive UK launch partner for Epson’s new health and fitness products, Runsense GPS sports watches and Pulsense heart rate and activity monitors.
Epson’s Runsense range of five GPS sports monitors includes leading models with a built-in heart rate monitor.
Pulsense is a range that includes a heart rate and activity monitor smartwatch and health band, allowing users to track their fitness with every heartbeat and set achievable goals that fit around their lifestyle.
Tim Bedward, Business Development Manager at Epson, stated: “Wearables have been one of the hot topics of the consumer electronics industry for some time and consumers are increasingly demanding products that they can wear to enhance their everyday lives.
"It is important that Epson innovates and moves with these exciting times. Devices that monitor a person’s activity are growing in popularity and we see great future potential in this market. We have chosen Exertis to help us bring these devices to market in the UK.”
Joe Officer, Head of Attach at Exertis, commented: “Epson is a technology company with decades of experience at the coal face of innovation. Pulsense and Runsense mark its latest building block on that foundation of expertise. We are very pleased to be bringing Epson into the UK market.”
GfK recently announced that 420,000 smart wearable devices with a total value of £51 million were sold in the UK between January and September this year.
Additionally, 47 per cent of those questioned stated that they would rather buy an activity tracker from a renowned technology company than a fashion brand.
GfK recently said at PCR Boot Camp North that 2015 will be the year of wearables.