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European PC sales on the up - PC Retail

European PC sales on the up

UK sales increase eight per cent year-on-year to 2.1 million
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European PC sales hit 11.2 million during the second quarter of the year – a 9.3 per cent increase from last quarter.

UK shipments where up as well, standing at eight per cent from the same time last year, with a total of 2.1 million units sold during the quarter. The results of the survey, conducted by Gartner Research showed that the growth was mainly down to the strength of the mobile PC and consumer PC markets.

Acer saw the strongest year-on-year growth thanks in part to its retail partnership and distribution links with DSG. Despite that, Dell held on to its number one position in Europe with 530,000 units during the second quarter. Worldwide number one, HP came second with 430,000 units sold during the quarter.

Acer and Toshiba came third and fourth with 246,000 and 165,000 units sold respectively.

Principle Gartner analyst for the UK, Ranjit Atwal hinted at the recent deals between retail and service providers such as Orange and DSG as one of the key reasons behind the increase in sales. " The leading vendors undertook an aggressive price war, marketing some mobile PCs at the value of £299."

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