Eset signs with Westcoast

Security firm makes exclusive deal with Reading-based distributor
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Westcoast has signed a deal with Eset, which will see it exclusively handle distribution for the security firm.

The security firm was looking for a strong distribution partner and chose Westcoast due to the attention of detail and marketing assistance that Westcoast could bring to the table.

“They have the retail touch, a lack of competition and a superb product management team that meant that we could get going quickly,” said Eset’s chief executive, Paul Brooks.

“The retail team’s attention to detail meant that we were able to redesign our packaging slightly and ensure that point of sale advertising compliments the superb technology we have. We are really excited about this new partnership.”