The UK e-reader market has shot up an impressive 150 per cent over the last ten months, according to research from GfK.
The analyst also claims the average price of devices has dropped by 12 per cent, coinciding with a huge influx of new vendors in the market.
Sales are projected at around 250,000 per annum within the next two years.
Last week Amazon began selling its market leading Kindle e-reader in the UK, however it sold out almost immediately. More are expected in early September.