Epson and Manchester United have renewed their global sponsorship agreement, making the print vendor the football club's official office equipment supplier until the end of the 2017/18 season.
Epson will continue to benefit from stadium advertising rights and hospitality, while supplying Manchester United with core office and front-of-house printing and imaging equipment.
The vendor says the partnership has allowed it to engage more with its customers in key markets and enhance its global brand awareness.
The news comes as Epson hosted its bi-annual 'World Cup' for channel partners on the weekend. This year there were managed print providers from 15 different countries taking part, playing against one another in a tournament on the Old Trafford ground. Each team was captained by someone from Epson.
Of course (just like the real tournament), Germany won. The winners received a trophy from Man U manager Louis Van Gaal and assistant manager Ryan Giggs on the night, after a dinner.
"Now seeking to leverage its unique technologies in the office, commercial, healthcare, sports and other markets, Epson believes the relationship will continue to play a key role in boosting its global profile and supporting business growth for products such as inkjet printers, scanners, projectors and smart glasses," said the firm in a statement.
"We are very excited to renew our global sponsorship agreement with Manchester United," said Ian Cameron, general manager of brand communications at Epson.
"The partnership to date has provided us with numerous benefits in key markets such as the office and emerging economies, and the renewal reiterates both organisations' strong and ongoing commitment to excellence and to helping our customers to achieve their dreams."
Manchester United's Group MD Richard Arnold commented: "Manchester United is very proud of its partnership with Epson. Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets.
"We are happy to have played our part in this expansion, introducing its fantastic products to our global fanbase. An example of this is Epson's innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide.
"This is the second time Epson has extended its relationship with the club - demonstrating the value that partnering with Manchester United brings to both the club and to the partner."