The distributor is looking to create an intimate and open atmosphere at the four EntaLive venues.
Each location has been hand-picked by Entatech with the aim of providing an informal setting that will enable customers and partners to relax, mix and absorb as much information as they can.
With the show visiting a major zoo, a Premier League football stadium, a national scientific visitor attraction and a casino over three weeks, EntaLive promises to be an event that is different to any others experienced by resellers.
The four cities being visited – Bristol, Newcastle, Leicester and Leeds – have also been carefully chosen by the company as locations that are not often visited for IT industry events.
Plus, all the vendors will be offering exclusive offers, price reductions and free products to delegates that attend the events.
Jon Atherton, Entatech vice president, said: “We wanted the venues for EntaLive to reflect the very different approach that we take as a business, so we have selected places that enable us, our customers and partners to be informal but professional at all times and to work together and communicate really effectively.
“We also care about all our customers – large or small – and treat them with the same respect and dedication. Rather than the large, ostentatious conference centres and hotels in the usual hot spots, we are taking EntaLive to cities and regions that are not often visited by vendor or distributor roadshows.”
The EntaLive events take place between 9.00am -2.00pm at the following venues:
• 25 October 2012 - Bristol Zoo
• 1 November 2012 - Newcastle United Football Stadium
• 6 November 2012 - National Space Centre, Leicester
• 13 November 2012 - Leeds Alea Casino
At the events, Microsoft will be giving some of the very first public demonstrations of its new Windows 8 operating system and there will also be presentations from a number of other leading vendors, including Fujitsu, Intel, Kaspersky, Wasp, Digium, Swann and Madcatz.
Resellers can register for these free events at Entaonline.com/live.
Want to receive up-to-the-minute tech news straight to your inbox? Then click here to sign up for the completely free PCR Daily Digest and Newsflash email services. You can also follow PCR on Twitter and Facebook.