EntaTech forms partnership with Targus - PC Retail

EntaTech forms partnership with Targus

Distributor expands range with laptop carry cases and accessories
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EntaTech has announced that it has formed a new partnership with Targus, creators of the best-selling notebook carrying case brand and provider of mobile accessories. EntaTech claims the new partnership will widen their product range, provide customers with value for money, as well as further business opportunities.

Commenting on the agreement, Jon Atherton, Group vice president said: “The agreement between EntaTech and Targus shows our continued drive in bringing the best brands to our unique customer base, the Targus product and brand is a respected and familiar name within the channel and with Enta’s renowned enthusiasm and drive in distribution this partnership is long overdue.

“The management team of Targus share the same enthusiasm as ourselves to continue building their brand and their attitude in the contract negotiations and planning the business for the year was refreshing.”

Sean O’Brien, UK sales director of Targus, said: “We see Enta Technologies as the ideal partner to target businesses that we have not reached before such as the buying groups and independent retail businesses.

O’Brien added: “Historically, Targus has been very strong in the corporate market and continues to be so. The introduction of the new Corporate Traveller range, fashion cases and a wealth of new mobile user focussed accessories will provide a refreshing and stimulating message that I’m sure will be welcomed by the channel. I’m convinced that their flexibility and commitment to stock holding, will guarantee a fruitful future for us both.”

A range of Targus products are available now from EntaTech and its website www.entaonline.com.

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