Entatech expands marketing team with two new execs - PC Retail

Entatech expands marketing team with two new execs

Suzanne McNicholas and Michelle Stephenson both join as marketing executives
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UK IT distributor Entatech has further expanded its marketing department with the addition of two new marketing executives.

Suzanne McNicholas joins the team having previously worked as a marketing officer within the training industry, and Michelle Stephenson joins after working as a marketing executive within the conference and events industry.

McNicholas will primarily be looking after the marketing activities of the retail channel working closely with vendors to promote the diverse portfolio of products like consumer electronics, PCs and notebooks that Entatech distribute, whilst also supporting the rest of the marketing department.

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“I am really excited to be joining the team, which is continuing to grow all the time. I’m eager to get stuck in and learn all I can about the business’ activities, whilst applying my own skills, which I hope will benefit the company and help develop our relationship with vendors. Everyone at Entatech is fantastic and has made me feel like part of the team already,” said McNicholas.

Along with supporting the rest of the marketing department with events and campaigns, Stephenson will be looking after the marketing activities of the gaming and peripherals vendors, liaising with Entatech’s product managers to develop and raise awareness of this growing channel’s brands and products.

On her new role, Stephenson commented: “I’m always motivated by learning new industries and I am pleased to join Entatech’s growing team. It’s really refreshing to work with such proactive and friendly people. I’m passionate about gaming and it’s going to be an exciting challenge to further develop this channel with some exciting and innovative marketing activities and events.”

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