EntaTech boosts ?lifestyle? portfolio - PC Retail

EntaTech boosts ?lifestyle? portfolio

Forms partnerships with two new vendors
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EntaTech has added a new category to its product portfolio by signing up AC Ryan, a manufacturer of digital lifestyle products.

The distributor will be stocking AC Ryan’s Playon range, which includes the Playon!HD media player, launched last year. The device operates as network attached storage when connected to a local network and has a Bittorent client for downloading directly to the internal HDD. Other products in the range include an HD media streamer and an HD digital video recorder.

“EntaTech has an outstanding position in the UK market when it comes to distribution of brands and we are pleased to start a partnership with the firm to fulfill the increasing demand of our products in the region,” said Tobias Brinkmann, commercial director of AC Ryan.

In a separate agreement, EntaTech has also formed a partnership with power supply vendor Innergie.

Jon Atherton, EntaTech’s commercial group vice president, said: “The addition of AC Ryan and Innergie to our already strong product offering allows our customers to cater for even more end user needs. AC Ryan meets the increasing demand for home media solutions while Innergie provides consumers with unique power solutions.

"EntaTech is always looking for new brands and products than can offer customers further sales opportunities and these products are able to do just that.”

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