EMEA PC market shows growth in Q1

Notebooks and netbooks are driving the industry's recovery, IDC says
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The EMEA PC market grew by 22 per cent in the first quarter of the year compared to Q1 2009, with growth driven primarily by portable computers.

Hot on the heels of analysts at Forrester Research announcing the tech industry’s entry into recovery, IDC's figures show that desktop volumes have returned to positive growth, thanks to a recovery in emerging markets and all-in-one machines.

However, IDC found that portable PCs remained the key driving form factor, with shipments recording 32.2 per cent growth year on year across the region.

"The consumer market remained buoyant in the first quarter, and while mini-notebook sales stayed stable, most of the growth this quarter came from mainstream notebooks," said Eszter Morvay, research manager of IDC EMEA personal computing. "Mainstream notebook demand was forecast to regain momentum, but the market was boosted even further by strong vendor and channel push around Intel's new Core i platform.

“This has led to a refresh of all major vendors' product offering whose launch was coupled with major promotional campaigns, which supported increasing noise around computing overall. In addition, all-in-ones, which experienced the first strong market uptake last quarter, also continued to gain traction, stimulating positive consumer desktop market growth to levels last recorded four years ago."

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