EE to lower prices of 4G service

Firm announces price cuts to its 4G services ahead of the UK spectrum auction, which is set to see competitors launch their rival services
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EE has slashed the prices of its 4G services as rivals operators begin to launch their competing services.

The spectrum auction, which is scheduled for later this month, will see UK operators bid against each other for their share of the country's 4G spectrum and the opportunity to offer their own faster 4G services.

Ahead of the auction, EE has introduced a new basic tariff for its 4G service, priced at £31, along with a new "super-user" service, which offers up to 20GB of data for £46 per month.

It is expected that results of the 4G spectrum auction will be known by March, and firms are expected to have their services available by Summer 2012.

Since launching its 4G services in the UK last year, EE has faced heavy criticism from its customers for the pricing of its tariffs and its limited data allowances.

Pippa Dunn, chief marketing officer at EE, said: "It is our aim to offer consumers the most comprehensive range of 4G EE price plans."

"With these new options we're looking to not only make 4G smartphones even more accessible, but offer even greater value for the small number of super-users out there."

EE announced yesterday that it would partner with independent phone retailer Phones 4U to launch a new mobile virtual network operator known as LIFE Mobile, which is set to launch in March.

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