The UKs only 4G network now covers half of the UK following EE's expansion to 50 towns.
EE flicked the switch on 4G in 13 new towns and cities, which leaves half of the UK's population with access to the super-fast service.
Amongst the new locations are: Bradford, Bingley, Doncaster, Dudley, Harpenden, Leicester, Lichfield, Loughborough, Luton, Reading, Shipley, St. Albans and West Bromwich.
This latest expansion keeps EE on track to meet its initial promise of bringing its 4G service to 70 per cent of Brits before the end of 2013.
EE plans to expand its network to 80 towns by June as it readies itself for increased competition in the 4G market, with Three, O2 and Vodafone all ready to introduce their own services before the end of the year.
Despite having the jump on its rivals, EE continue to face backlash from consumers who believe the firm's 4G service to be too expensive – the seemingly expensive cost of going first in a new market.
Whilst EE works to recoup the cost incurred for establishing the UKs 4G network, rivals such as Three have maintained they will offer lower prices – even promising it won't charge more for the new service over 3G.