Edimax targeting Tier One status

Vendor looks to rival networking brands Netgear, Linksys and Belkin after Asda deal
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Networking vendor Edimax intends to become a tier one vendor within the next 12 months, after signing a major retail deal with supermarket chain Asda.

Speaking to PCR, UK director Kenneth Teh said the deal with Asda was part of its plan to boost awareness of its name amongst consumers and other retailers aware of the brand.

"The next major challenge for Edimax – and key to attaining that Tier One status – is breaking into the retail channel," commented Teh. "This is the way to make everyone aware of the Edimax name.

"We’re in contact with many of the big UK electricals retailers, and we’re hoping that after we begin selling into Asda, they will take us onboard."

To read the full interview with Edimax UK director Kenneth Teh, click here.