EA up for sale, reports the New York Post

EA currently trading at $13.09 a share
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Videogame publisher Electronic Arts has begun the process of putting itself up for sale.

According to The New York Post, discussions with private equity firms KKR and Providence Equity Partners, which is owned by Bethesda, are in the early stages.

This year EA saw its market cap fall by around 37 per cent. The company is currently trading at $13.09 a share. “They’ve made it known they’d do a deal at $20 a share,” said one source familiar with the company.

EA’s largest rival, Activision Blizzard, put itself up for sale earlier this year but it didn’t result in a deal.

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