EA announced an agreement to buy casual games specialist PopCap for $650m in cash, $100m in stock and a 'multi-year earn out' that could see the firm costing EA $1.3 billion in total.
Keen to get some standard phrases into the press release, EA boss John Riccitiello said "EA and PopCap are a compelling combination."
"We picked EA because they have recast their culture around making great digital games," said PopCap boss said David Roberts, although presumably the semi-trailers of hard cash helped ease the decision.
Roberts said the deal would allow PopCap to "scale" the firm's games to be "more social, mobile, casual fun to an even bigger, global audience."
With EA keen to gain a foothold in the social and mobile games markets, PopCap, representing a string of smash hit casual games appearing on several platforms and mobile, will become a major jewel in the games giant's crown.
PopCap games have been installed 150 million times on a variety of platforms from the PC to mobile phones and social networking sites.