This year's E3 saw the PC take a back seat to both the Xbox One and Playstation 4 but Nvidia reaffirmed its support of the platform.
As the industry's key publishers reeled off their upcoming triple-A titles, the PC was largely invisible as those in attendance gushed over the next-gen consoles' graphical capabilities.
But Nvidia was on hand at this year's E3 to bring everyone back down to earth: the PC has been doing that for a long time now, and will only get better.
Despite playing a key role with the previous-generation of games consoles, that responsibility has now fallen to AMD, who has voiced its support for the Xbox One and revealed it would be producing the device's chip.
That's left Nvidia to focus on what it believes is the most powerful gaming platform: the PC.
Presenting to the crowd of PC-enthusiasts at the firm's E3 booth, Tony Tamasi, Nvidia's SVP of content and technology, opened with a zinger.
"The PC is the most powerful gaming platform out there," said Tamasi.
The SVP followed up with a presentation that emphasised Nvidia's planned support for gaming on the PC, whilst stressing the performance increase that would grow to separate the platform from the next-gen consoles over the next few years.
Not one to bad mouth Microsoft's or Sony's next-gen offerings, Tamasi went on to highlight that the hardware of the consoles would be a good thing for all involved, stating that developers can now do even more with their games – something that will scale even further on the PC.
“It’s becoming more and more obvious that PC gaming is the best gaming experience right now and that won’t change even with next generation consoles launching” claimed Tamasi's slideshow.
Also on hand at the event was the Nvidia Shield – the firm's branch into the handheld gaming market.
The five-inch gaming device boasts a flip-up screen that's built into a controller and is powered by the Android operating system,
Priced at $349, the Shield beats out both the Xbox One and Playstation 4 on price but Nvidia is hoping the device will eventually be able to compete with both of the next-gen consoles.
"If Android gaming continues to get better – that's our goal and that's what we're spending a ton of money to do – the differentiation of a console becomes less and less. Sooner or later you're going to hit this inflection point," said Tom Petersen, director of technical marketing at Nvidia.
Petersen also emphasised that the device remains in its infancy, and that if successful, Nvidia would continue to take further steps into the handheld console market.
"We're going to continue to refine Shield. This is our first-generation Shield. It's probably the case if we have moderate success with this then we'll continue down this path."