DSGi in Tech Guys push

Retailer looks to push value of upgrades and repairs over replacing whole PCs as credit crunch bites
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DSGi is looking to take advantage of the economic downturn, with the firm launching a major promotion to promote its in house repair service TechGuys.

The promotion is designed to make people think twice before buying a new PC, with the firm focusing on services such as upgrades and repairs. Hitting with the tag line that you can have memory fitted from just £14.99, the promotion is designed to shift people's perceptions about PCs as a commodity.

Speaking about the launch of the promotion, TechGuys' marketing director Tim Fairs said: "Often when a computer starts running slowly or crashing a lot, it isn’t a case of needing to replace the whole thing. A simple upgrade or memory installation can improve the performance significantly.

"This isn’t just about saving money either; our tendency to throw away things that aren’t working rather than fixing them has a negative impact on the environment as well," he added.