DSG international has announced it's to only sell digital televisions following the start of the analogue switch-off, with Whitehaven in Cumbria became the first area to have its analogue signal turned off.
"We believe that it is appropriate to ensure that our customers are able to select from a future-proof range of televisions," said Currys managing director Peter Keenan. "Integrated digital televisions are relatively simple to operate, offer superior technology and are an important window on the digital future."
The move was welcomed by Digital UK, who is the body in charge of the analogue switch-off, which will finish in 2012.
"Retailers of all sizes have a vital role to play in ensuring their products and their customers are ready," Digital UK chief executive Ford Ennals said.
DSGi will also stop selling DVD recorders that feature only analogue tuners.