DSGi: 'Customers have become more savvy' - PC Retail

DSGi: 'Customers have become more savvy'

Retailer says shoppers are looking around more for deal, and even hold off purchase till they arise
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DSGi has said that it is finding that customers are becoming much more savvy when it comes to shopping and that they are now more than prepared to shop around and wait for the best deal.

DSGi spokesperson Mark Webb told The Times' Stephen Adams: "The shopper is certainly being savvier. More than ever they are looking and waiting for a deal."

He added that DSGi's stores including Currys, PC World and Currys.Digital was having to hold promotions of up to 50 per cent to encourage shoppers to spend.

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