Dixons UK and Ireland sales drop 9%

But claims customer satisfaction is on the up
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Dixons Retail group’s total growth for Q1 has slipped one per cent, while like-for-like sales dropped seven per cent.

The firm owns leading UK consumer technology chains PC World and Currys.

The figures measures performance for the 12 weeks to July 23rd.

In the UK and Ireland, sales were down nine per cent – though that is apparently in line with their expectations, due the last year’s iPad launch and World Cup.

The pure play ecommerce business took a particular hit, with like-for-like sales down 16 per cent.

The Nordic operation however saw a 15 per cent growth for the period.

The firm’s store refit programme is apparently well on track, with 375 stores transformed across the Group, and 71 megastores now open.

John Browett, group chief executive, claimed that while the market is touch, customer satisfaction is on the rise.

“I am particularly pleased with the significant and ongoing improvements we have seen in customer satisfaction measures in the UK which demonstrate the success of our Renewal & Transformation plan, as well as our continued strong trading in the Nordics. We remain on track for full year expectations.

While we remain cautious about the economic outlook we will continue to deliver on our Renewal and Transformation plan and make the business better, easier and cheaper to run and deliver an unbeatable combination of Value, Choice and Service for customers.”

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