Dixons to sell 1m tablets as Brits embark on £1bn last-minute spending spree - PC Retail

Dixons to sell 1m tablets as Brits embark on £1bn last-minute spending spree

Present-buying panic sparked by insecurity over gift selection and worry that the recipient has spent more
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Dixons has said that it will sell a million tablets in the run-up to Christmas, partly fuelled by a last-minute spending spree of nearly £1 billion by Brits.

Speaking to Retail Week, supply chain director for Dixons Retail Tim Allinson said: “We have got the stock, we’ve got the staff, we’ve got the equipment, we’ve got the trucks so bring on the sales.”

Allinson added that the retailer expects to receive over 5,000 orders for next-day delivery on Boxing Day.

The orders will contribute to a predicted spend of £819 million on last-minute gifts by Brits.

Research released by Dixons’ Currys and PC World retailers cites panic sparked by insecurity over gift selection as the biggest cause for the spend, with over a third (35 per cent) of people buying more gifts after being disappointed with how the original present looks wrapped up.

Another quarter (23 per cent) will suffer the typical fear that the recipient has spent more on their present.

In terms of identifying the correct gift, more than a third (35 per cent) of Brits stated that they wished their loved ones would simply stick to a specified list of gifts, rather than using their own initiative.

Almost the same amount (3- per cent) take the approach, and directly tell people what they would like and where to buy it from.

Image of Christmas gifts and tablet courtesy of Shutterstock.co.uk

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