Dixons says it will cut prices - PC Retail

Dixons says it will cut prices

Aims to try and get retail prices closer to those found online
Author:
Publish date:
3-dixons-logo.jpg

Dixons has emerged from a strong Christmas period with a pledge to drive down retail prices.

According to ERT Online, the company is determined to drive prices down to levels similar to those found online.

“The internet makes prices very transparent, so we need to be on the money with that. If we can get our prices close to those found online then we can differentiate ourselves on service,” said a Dixons spokesman.

Meanwhile, the retailer said that footfall had increased since the closure of Comet, Jessops and HMV but that it was too soon to fully measure the effects.

The company saw eight per cent growth in the UK and Ireland, while its Northern European business grew by 11 per cent.

-

Want to receive up-to-the-minute tech news straight to your inbox? Then click here to sign up for the completely free PCR Daily Digest and Newsflash email services. You can also follow PCR on Twitter and Facebook.

Related