Dixons Retail: We?re on course for growth

PC World owner is comfortable with ?8 million loss, targetting ?130 million profit for full year
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Despite posting losses of almost £8 million for the first half of the year, Dixons Retail has stated that it is happy with its performance so far.

Talking to PCR, Dixons’ head of media relations Mark Webb stated that the company made most of its money over the Christmas period, and that it was on-target to outperform last year’s figures.

“We make our profits in the second half of the year,” said Webb. “Analysts see us as delivering in line with expectations, so for the full year they’re talking about £110 to £130 million profit, compared with £90.5 million last year.

“We’re the bellwether of this industry because we’re the market leader and also because we’re the first to announce our trading results, so it’ll be very interesting to see our competitors’ figures, because we’re very confident that we’ve grown our share across most of our markets.”

Webb told PCR that Dixons will continue to improve its portfolio, drive ahead with its refurbishment programme and will improve its service game with the deployment of Know How, which will replace the Tech Guys. However, he also hinted at further expansion for the retailer.

“We’re still delivering this average growth profit uplift of 20 per cent,” noted Webb. “We’re delighted with the megastores in particular, and there’s potential for up to seventy in the UK market in the end, so you’ll see plenty more of those.”

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