Dixons Retail enjoys sales boom in "sexy" appliances and DSLR cameras

Retailer also increased its market share in white goods, says Jessops departure 'clearly helped'
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Dixons Retail revealed some of its top-selling product categories of the moment in a media call this morning.

Chief executive Sebastian James said the DSLR (digital single-lens reflex) camera market was "booming", adding that the company - which owns PC World and Currys - sold a camera every 30 seconds this summer. 

"A number of products are doing really well for us – we’re having a terrific time particularly with white goods and large domestic appliances, and we’re having a booming time with small domestic appliances which have got much more sexy over the past couple of years, like KitchenAid emerging in those markets," he said.

"DSLR cameras are a big growth area for us - and tablets continue to be a very fast-growing part of the market.

"We're gaining market share with cameras, white goods and domestic appliances. We've had a big market share gain in TVs."

James also said that Jessops leaving the market "was clearly helpful" [although it has now returned].

"And I think people are recognising the value of having a good camera in the house to take better quality pictures," he added.

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