Dixons opens 'store of the future' with floating screens

New concept store will offer discounts to travellers
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Dixons Travel has unveiled its first new concept store at Gatwick Airport, with floating screens, 10-inch tablet ‘look books’ and a ‘KNOWHOW’ bar.

The new 1,466 square foot space will feature a mixture of the latest tech products and a number of travel essentials. 10-inch tablet ‘look books’ will sit next to products allowing customers to find out more information and associated offers.

The Dixons Travel store will be fitted with a KNOWHOW bar, giving customers hands-on tech advice and repairs. As well as this, there will be digital visual merchandising tables with 32-inch rear projection ‘floating screens’ over specially themed areas.

Jeremy Fennell, managing director for Dixons Travel, said: “This is the store of the future for us. We are focused on delivering a better range and store experience for Travel customers, including a focus on portable items, accessories and other flight-ready products.”

Visitors to Gatwick Airport will be sent a text message upon arrival offering them a £10 off £100 spend voucher at Dixons Travel in the South Terminal.