Dixons chief: Currys and PC World will benefit from Comet demise

Sebastian James believes the group is well placed to pick up Comet’s customers
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Dixons Retail’s chief executive Sebastian James has said that the group will benefit from the demise of rival retailer Comet.

Dixons Group announced its half year financial results today, revealing like for like sales were up three per cent. Within the interim report, James suggested that Currys and PC World were well placed to pick up Comet’s customers as it enters administration.

“Currys and PC World continue to lead the way in evolving and delivering a service led multi-channel offer for customers. As we improve our offer we have seen further consolidation in the UK and Ireland market, most notably with Comet entering administration since the end of our first half,” said James.

“While there may be some disruption while Comet completes the 'fire-sale' of its stock in the short term, Currys and PC World will benefit from the consolidation and we look forward to re-investing further gains into the offer for customers.”

Dixons has already offered Comet staff around 2,000 jobs over the Christmas period, now it seems the group may be getting Comet’s customers as well.

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