Distributor in top Form after rebrand

Premier Computer Supplies unveils new identity and headquarters
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Form IT Solutions is the new name of Premier Computer Supplies after the firm launched a major rebranding exercise in an effort to better 'reflect what it does as a business.'

The 25-year-old company, which serves both the SMB and enterprise markets, deals with retail, as well as the financial, education, health, legal, construction and automotive industries.

"We believe that our new name clearly reflects what we do as a business and how well we do it," managing director of Form IT Solutions Hugh Bryne told PC Retail.

"The name 'Form' by definition means the manner or style of arranging and coordinating for the position and effective result, which perfectly embodies what is included in our offering."

In addition, speaking about the firm's unique headquarters, Byrne added: "We wanted our head office to reflect our inventive, innovative and highly skilled teams working here, and we've found our new radical signage does just that."

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