Demon Internet has launched a broadband package that promises high priority and lower latency for gaming network traffic.
The move comes at a time when so-called net neutrality is in the spotlight following a contraversial joint policy statement by Google and Verizon. Demon launching a gaming traffic prioritised service is a demonstration of a tiered service where a higher end package gets preferential network performance.
The Game Pro broadband package costs £22 per month on a 12-month contract with a £30 install charge. The service limits users to 100GB a month between peak times of 8am and 11pm but is unlimited outside of that.
The broadband service will deliver "up to" 20Mbps downstream and 1Mbps upstream as stadarded with ADSL2+ services. Demon Internet was one of the very first British ISPS and introduced the £10 per month dial-up package.
Demon boss Matt Cantwell said: “We know how important a good broadband connection is to the gaming community, and we are excited to be launching this product which has been designed to meet the specific needs of gamers. At Demon we appreciate that a better connection allows better gaming, and are confident that gamers will see the benefits that this service offers them."
The company also announced that it would sponsor the long-running Multiplay iSeries of LAN gaming events.