Dell: XPS not being phased out - PC Retail

Dell: XPS not being phased out

Vendor probing cause of WSJ blunder ? claims brands target different consumers within same market
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Despite reports yesterday that Dell was preparing to phase out its XPS line of high-end gaming PCs, the vendor has gone on record to deny that it has any plans to cancel the range.

It said that it would be retaining both brands, as they are both aimed at different consumers, though it did concede that there was some crossover that may be canabalising sales of the more expensive Alienware brand.

However, Dell was keen to stress that although the XPS brand had been launched as a pre-built gaming option – unlike Alienware, which Dell sees as its custom line – it has since expanded into areas such as professional content creation.

Speaking on its company blog, Dell's Anne Camden said: "XPS gaming systems will remain an important part of our gaming product portfolio. We don't plan an early phase-out of these systems as the WSJ incorrectly stated, and in fact will continue to refresh them to keep them on the front edge of gaming.

"We are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future," she added.

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