Dell has signed up to be the main sponsor of this year's MTV Europe Music Awards.
The deal will see the vendor running promotional activity in the run up the event, which is due to take place in Liverpool in November. It will also be featured on all MTV promotion activity including billboards and marketing materials.
Speaking about the deal, director of consumer marketing for Dell Europe told Brand Republic: "In the same way the MTV Europe Music Awards honour the artists who have an undeniable impact on pop culture, Dell celebrates the individual who uses technology to pursue their passions.
"Dell's sponsorship of the 2008 MTV Europe Music Awards represents all that is important in pop culture today...video, music and technology."
The MTV Europe Music Awards are set to take place at the Liverpool Echo Arena on November 6th.