Dell to boost retail programme

Vendor admits it may expand partners by 'three to four times the number we have today'
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Dell is considering drastically upping the number of retailers it works with after it was revealed that the division which handles those accounts only just broke even during the first quarter of 2010.

It reported a drop of 63 per cent in net income at the end of last month, mainly due to a decline in business sales.

According to Microscope, the fall prompted chief executive Michael Dell into confirming that the company was considering expanding its retail partnerships by "three to four times the number we have today".

The vendor currently has deals in the UK with DSGi and Tesco, and in Europe with Carrefour.

"It is true that we have gone to more attractive ones earlier but it would also be true that we are still growing in the ones that we are in," Dell continued. "We still have a long way to go and grow in a consumer retail expansion."

Dell's comments came after it emerged that the consumer retail division struggled, with chief financial officer Brian Gladden being forced to admit it "roughly broke even".

Despite that, Gladden said the company is confident that it could increase its operating margin by one to two per cent by the end of this year.

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