Dell targets Tesco - PC Retail

Dell targets Tesco

Talks between the two are at a "very advanced stage"
Author:
Publish date:
7_CPW_InStore_CouchLaptop.jpg

Talks between Dell and Tesco, that could see the vendor's computers on the shelf of the UK's largest supermarket, are at a "very advanced stage" according to Microscope magazine.

The news follows on from Dell's deals with the first and second largest supermarkets in the world, Wal-Mart, which owns the Tesco's rival, Asda, and Carrefour earlier this year. Any deal with Tesco would likely see the vendor's machines on the supermarket's shelves in the New Year.

According to a source close to the magazine, the talks are at a "very advanced stage". However, Dell and Tesco refused to comment, with the latter saying: "It is not our policy to comment on any potential commercial plans."

The vendor currently has a deal with the Carphone Warehouse in the UK.

Related

5_Dell_Bob Kaufman.jpg

DELL: In a store near you

Following our interview with UK channel director Andy Dow last month, Andrew Wooden talks to Bob Kaufman ? the mouthpiece for Dell's global consumer retail strategy to explain the consumer facing aspect of the firm's retail attack plan...