Dell signs major ad deal with Five

Vendor to 'rockblock' all videos on Five's on demand service
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Dell has signed an innovative deal that will see the vendor 'rockblock' all advertising slots for programs on Five's new on-demand service, which sees its soft launch next week.

The deal will see a variety of adverts for the vendor's line up running before requested videos play, giving the firm huge exposure during the service's launch.

The deal, which officially commences when the service hard launches in several weeks time, will also see the vendor advertise on banner and skyscraper displayed on context relevant pages.

Source: Guardian