PC VENDOR Dell has cut the minimum spend value for its partner program to £10,000, as it continues its drive to expand its retail footprint across the EMEA region.
Partners were informed of the move, which effectively halves the previous minimum of £20,000 for most products, at Dell’s Solutions Club event in Rome last month. The new threshold is now in effect and applies to all of the company’s product categories.
“The aim is to enable more partners to be able to benefit and to offer a wider range of solutions,” Paul Harrison, Dell’s UK channel country manager, told PCR.
Back in July, Dell lowered the deal value threshold for its PartnerDirect registration from £30,000 to £20,000 for most product types, and down to £10,000 for storage devices including EqualLogic and PowerVault.
Dell said at the time of its original reductions that it expected to see a significant rise in the number of registrations to its partner program.
“We saw a very positive reaction from the market when we reduced some of the thresholds earlier in the year,” Harrison said, following the latest cuts.
The changes apply across the EMEA region immediately.