Dell moves into Australia

Vendor goes down under courtesy of Officeworks
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Dell has signed a deal which will see its PCs sold in Officeworks’ 104 stores across Australia.

Customers will be able to trial models in store and either order configured models or by standardised models there and then.

The range will include the XPS M1330 laptop, the Inspiron line of laptops and desktops, and selected printers, ink and flat-panel displays.

“Today’s announcement gives customers the option to call, click or visit and have access to Dell’s award-winning products in Australia,” said Evan Williams, general manager of consumer sales and marketing South Asia Dell. “While we continue to see growth in our online business in Australia, we recognize some people want to touch and feel our products first. Our partnership with Officeworks will enable them to do this before buying a computer that meets their specifications.”

David Oakley, general manager Marketing and Merchandising for Officeworks added: “Dell’s selection of Officeworks as a major retail partner in Australia shows we are building on our strong position as a destination for IT solutions. The addition of Dell’s products reinforces our commitment to deliver customers the widest range of products at the lowest prices. Our stores will not only stock ten Dell computers not available elsewhere in Australia, but will also have the capability to order tailored solutions for customers within the store.”

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