Promoting products on Twitter has generated over $6.5 million in orders for Dell, the company has said.
Manish Mehta, vice president of Dell’s online division, told Bloomberg that the company’s ‘followers’ on Twitter had risen by 23 per cent in the past three months to 1.5 million.
More than 100 employees send out the 140-character tweets over the firm’s 35 Twitter channels.
Dell began using Twitter two years ago, and the $6.5 million was generated through communicating directly with customers on the site since then. According to Mehta, the company sees Twitter as one of its most significant ways of reaching out to customers.
“It’s a very vibrant channel for us and it’s growing aggressively,” he told Bloomberg. “It’s not just our reach and growth that has progressed, it’s that it’s happening globally.”
Mehta added that Dell reaches 3.5 million people through social networks and its own community sites such as Direct2Dell.com and IdeaStorm. The firm made $61.1 billion in annual revenue last year.