Dell hints at departure from direct model

A leaked internal memo from Michael Dell says direct sales 'not a religion.'
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The Reuters news agency obtained what was apparently an internal memo from Michael Dell to 'Dell employees worldwide', entitled 'One Dell, One Focus -- Simplifying IT for Our Customers.'

The memo concerns the results of a recent week-long meeting of the Dell executive leadership team and addresses the big 'where next?' question hanging over Dell following a traumatic lat 12 months.

The memo announces that: "Dell plans to make information technology affordable for millions of customers around the world. We will do this by simplifying IT where others perpetuate complexity and innovating beyond hardware into solutions."

Expanding on how this will be acheived, Dell says: "The Direct Model has been a revolution, but is not a religion. We will continue to improve our business model, and go beyond it, to give our customers what they need."

But the inspirational aim of the memo is somewhat sullied by the announcement of impending job cuts. "We've already streamlined our executive leadership structure [Rollins]. We need to streamline our management structure to speed decisions and remove bureaucracy."

Dell also seems determined to attack the corporate IT support market, stating "Information Technology shouldn't be as complex as it is," and "every IT project should not require an army of consultants."

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