Dell gets another spanking

Q3 figures show it losing two per cent global PC market share
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Market intelligence outfit iSuppli has released its preliminary figures on the Q3 global PC market and they make grim reading for former top dog, Dell, especially following its poor performance in the server market.

HP shipped 13.1 million PCs, a 32.7 per cent and 3.2 million unit increase from 9.9 million in the third quarter of 2006. Dell, meanwhile, managed only 1.5 per cent growth - an increase of a mere 100,000 units compared to Q3 2006 - well below that of the whole PC industry, which was 13.8 per cent.

"Hewlett-Packard continues to gain momentum in the PC market due to its strong channel presence and its moves to capitalize on the strength of the notebook segment," said Matthew Wilkins, principal analyst for iSuppli.

In terms of market share, HP went from 18.3 to 19.2 per cent, while Dell dropped to 14.6 percent in the third quarter, down from 16.3 percent a year earlier. It couldn't even hold on to the number 2 spot in the critical notebook market, with channel-hugging Acer overtaking it.

"Despite a renewed focus on its PC business, and the return of Michael Dell to the company’s helm, Dell’s channel business is taking time to ramp up and have an impact on company sales," said Wilkins. "Acer’s ascension in market share is due to its strong performance in the notebook business, and its robust sales in the Asia/Pacific and European regions. Acer is executing well in the channel and offering aggressive pricing."

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