Dell expands into Japanese channel

22 BIC Camera stores to stock various Dell models from August
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Dell has announced that it is to start selling its computers in the Japanese channel following a successful strategy of buy to order through retailer BIC this August.

Dell will sell a variety of systems through 22 BIC Camera stores, including its new XPS M1330 performance notebook, the world's thinnest 13.3 inch system. It will also sell the Inspiron 1520 notebook, Inspiron 6400 notebook and Inspiron 530s desktop.

"Building our global capabilities is a great way for Dell to connect with customers we haven’t necessarily reached in the past, and working with BIC Camera is a logical next step to connect with customers in Japan," said Dell consumer vice president of business development, Chris Cowger.

"With retail arrangements now forged in the U.S., the U.K. and Japan, we are on our way to helping customers realize the digital lifestyle of their choice around the globe."



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Dell has a simple mission: to take back its number one crown in the PC business from HP. Once it has it back will it be so supportive to the channel?