Dell says its recently revealed Adamo range is the flagship for a line of products created to 'disrupt the personal computing space' by utilising the latest designs, personalisation choices and cutting edge technologies.
The Adamo, Latin for 'to fall in love,' has a chassis milled from a single piece of aluminium, which features precision detailing, carries a scalloped, backlit keyboard and has a high definition edge-to-edge glass display.
Internally, the Adamo includes solid state drives, Wi-Fi plus Bluetooth connectivity and optional integrated mobile broadband.
Those who purchase the system will be offered a choice of a number of colour co-ordinated peripherals and accessories, such as 500GB external storage, an external Blue-Ray or DVD drive, an eight gigabyte USB drive or cables and connectors.
"Great design needs to be timeless and evoke emotion in people," said Dell's senior vice president of consumer products, Alex Gruzen. "While a premium computing experience was assumed for Adamo, the intent was for people to see, touch and explore Adamo and be rewarded by the select materials and craftsmanship you would expect in a fine watch."
Dell is supporting the launch of the Adamo with a global print campaign featuring work by fashion photographers and a website at AdamoByDell.com.