Dell aims to become the People's choice - PC Retail

Dell aims to become the People's choice

PC manufacturer aims to muscle in on Lenovo's home territory ? China
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Dell plans to push its range of desktops and notebooks into Chinese retail outlets. The company aspire to have a significant presence in the rapidly expnading Chinese PC market and has now made firm moves to secure sales, such as a deal with retail giant Gome, who have roughly 700 stores in 210 cities in China.

The move is seen by many as treading on the toes of Lenovo who already have a strong foothold in the PC market, as well as nudging Gateway back offshore after it decided to test the ground in China.

Initially, the Dell PCs will be available in 50 Major cities, from October.

"I am confident that we made right decision to partner with a top-name brand to sustain our growth in China," said Gome VP Mu Guixian.

"Chinese consumers are increasingly sophisticated in how they buy and use technology, so it is only natural that a global brand like Dell partner with Gome to provide a preferred shopping experience," remarked Michael Tatelman, Dell's global vice president of marketing and sales.

The news comes as Canalys' Brazier suggested that the direct sales model is dead and buried and that the channel model has proved its superiority.

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