Currys/PC World prepares summer 'viral' video campaign - PC Retail

Currys/PC World prepares summer 'viral' video campaign

Tailwind Media publishes videos racking up almost half a million views
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Currys/PC World has hired an agency to produce a series of ‘viral’ online videos this summer.

Dixons Carphone has announced the follow up series after its ‘Tech Meets Life’ video campaign for the retailer was a success.

The next series, which will focus on technology for the summer, has gone into production, aiming to capture how technology impacts the life of its customers.

The first social media series (created by Tailwind Media) delved into the ways we use tech to ‘fake it’.

Bridget Meiring, social media marketing manager at Dixons Carphone, said: “Social video is allowing us to generate superb quality, emotive dialogue between our brand and social media communities.

Tailwind helped us to produce a series of humorous videos, as part of an integrated marketing campaign that perfectly demonstrates our understanding of how technology influences the lives of our customers. The results have showed our best ever engagement rate on a video series on Facebook.”

Steven Mayatt, creative director at Tailwind Media, added: “We know that Currys PC World have a strong desire to influence their audiences through video online, and the key to success here is in understanding that audience. Strong collaboration between ourselves and the client has been hugely influential in the project’s success."

Check out Dixons’ first series of videos from the campaign below.

In other Dixons Carphone news: The company recently sold off its German mobile business, Phone House Deutschland

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