CU Exposed highlights the importance of gadgets - PC Retail

CU Exposed highlights the importance of gadgets

Strong turnout and product offerings ensure CU’s eighth event sees success
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Computers Unlimited held the eighth iteration of its bi-annual CU Exposed event, which was held in the Business Design Centre in Islington.

The event, which drew over 450 registered attendees and press, featured a wide range of accessories, peripherals and gadgets, ensuring that visitors could listen to music coming from a number of competing audio systems or watch as remote control helicopters bobbed and weaved their way overhead.

Around 40 of the delegates had been flown in from Europe by Computers Unlimited, reflecting the distributor’s increasing reach into mainland European markets.

The products themselves fit into a number of categories. Most prominent were the various bags and cases designed for tablets and smartphones, namely from brands such as G-Form, which was demonstrating its armoured protective cases by dropping a bowling ball onto a bag of M&Ms ensconced inside one of their cases; or Maroo, which was showing off its range of eye- catching and Apple-endorsed iPad cases; and Twelve South which was demonstrating its deceptively book-like iPad cases.

Another popular category was headphones, a sector that has seen incredible growth in recent months. Sennheiser showcased a number of designs including its new Adidas range – an effort to produce a credible sports headphone range that has been extensively tested by athletes to get the right design; V-Moda showcased its range of design led professional standard headsets; Philips filled the exhibition hall with sound from its free standing speakers; and the Braven team wowed the crowds with its mobile iPod/iPhone docks.

Along with these more traditional categories were other stand out devices including remote control helicopters from BeeWi and Griffin; iPhone compatible phones from Swissvoice; music software from Avid; design led power adapters from JustMobile and bike mounts and attachable wide angle lenses for iPhone from Mophie.

In all, the strong turn-out and wide variety of interesting brands served to highlight the growing importance of accessories and gadgets in an IT market that is increasingly about devices rather than computers.

Check out all our photos of CU Exposed over at our Facebook page.

Find out more about the event at www.unlimited.com/cu_exposed/

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