Distributor Computer 2000 (C2000) has rebranded to Tech Data, meaning the UK business is now operating under the same name as the group’s global operations.
The firm's external signage, website, marketing collateral and stationery will be rebranded.
Resellers and vendors will still be able to reach their contacts using the existing telephone numbers and email addresses, alongside the new ‘@techdata.co.uk’ email addresses.
Peter Hubbard, Managing Director UK and Ireland for Tech Data, said: “We are proud, after 15 years, to be trading under the same brand as our parent company and the rest of the Tech Data group.
"The rebrand is an important milestone in the history of the UK organisation. It lays the foundation for the forthcoming integration of SDG into the Tech Data UK business and the Collection of Specialists – Azlan, Datech, Maverick and Tech Data Mobile.”
From a legal perspective, Computer 2000 Distribution Limited has become Tech Data Limited.
Earlier this year, Tech Data set itself the goal of reaching £3 billion in annual turnover by 2015.