CompTIA launches marketing toolkit - PC Retail

CompTIA launches marketing toolkit

Trade association looks to help increase its reseller margins
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CompTIA has prompted speculation that it may be moving in to a more traditional trade association role with the release of its marketing toolkit, reports Hexus.net.

The toolkit provides advice and resources to help businesses carry out their own communications and marketing and is free to all CompTIA members.

“In these tough economic times survival is dependent on slim margins,” said CompTIA’s European vice president, Matthew Poyiadgi.

“We have a wealth of expertise and experience that is at our members' disposal; our aim is to help them cut costs and stay ahead of the competition. Resellers are a crucial part of our member base so we're looking to support them any way that we can.”

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