Christmas could prove to be more fruitful than expected for the IT market, research firm GfK has said.
According to Greg Allen, a senior account manager for IT at GfK, there are a number of factors that point to a slight upturn for the sector.
“While some consumers have closed their purse strings, there are still almost 29 million people employed in the UK and those people may hold the key to making IT a merry Christmas,” he wrote in a blog for PCR.
GfK found that the IT retail market experienced growth of 4.1 per cent in the nine months to September 2009, compared to a year earlier.
“A large proportion of this year’s growth is due to development of key product areas,” Allen wrote, picking out USB mobile modems and netbooks as two product areas that have seen progress.
“There should be some opportunity over this Christmas to increase attachment ratios on mobile broadband and laptops,” he said.
Other product categories to see growth were storage, E-assistants and software.
To read Greg Allen’s blog in full, click here.